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品質地坪商的網絡營銷:我的百度廣告為什么沒有效果?

  • 索引187
  • 發布時間2020-07-05
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企業做百度廣告是立竿見影的,一家企業如果想知道網絡營銷到底對自己有沒有效,最直接的做法是把搜索推廣做起來。
但是現在很多做過百度廣告的企業都在說廣告白做了,效果不好。百度廣告是技術型廣告:它不像傳統的電視、報紙,甚至是門戶網站的廣告圖,一次做好廣告,后面反復播放就行了。搜索推廣的技術要復雜得多,需要專人打理,不然你的廣告費很有可能打水漂。打理百度廣告包括:賬戶、搜索推廣的層級:計劃和單元、關鍵詞和否定詞的應用、廣告創意等,還得管理好搜索推廣的工具和報表。
還有一方面原因被惡意點擊:許多企業中止百度搜索推廣,不是因為廣告費太高,而是因為被惡意點擊折磨的。

我的百度廣告為什么沒有效果
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